Creative Brief: Samsung Brand

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INSTRUCTIONS:

Answered | Verified A-average Rating

What is the background?

Why are we doing this project? What have we been asked to do? What is problem we are trying to solve? What affect will there be on the business if we don’t do this?

What is the objective of the assignment?

What can we do to help solve the problem at hand? How will we be judged on our performance?

Who are we talking to?

Demographics, psychographics, personality.

WHAT IS THEIR CURRENT RELATIONSHIP WITH US?

Head – Heart – Wallet

what insight will help move them in new ways?

Insights are not data and not observations.

WHAT IDEAS WILL HAVE THE MOST IMPACT?

Feel free to give several “territories” for ideas.

WHAT MAKES US BETTER OR DIFFERENT ENOUGH TO CLAIM THIS?

Reasons to believe that this idea will work

What are the old conventions to avoid?

What is typical in the category? What will help us to stand out? Collaborate with account if needed.

What are the ANTICIPATED deliverables?

List of what it is that needs to be created. Collaborate with project management on this piece and the initial date of review to include.

anything else?

If you have any jumping off point ideas or discussions that we had in brainstorms, put them here. If you have talked to social, tech, innovation lab or mobile groups and they have ideas – put them in here.

CONTENT:

Answered | Verified A-average Rating

CREATIVE BRIEF

DATE:
April 4, 2021
BUDGET:
     
PLANNING LEAD:
xxx

ASSIGNMENT:
xxxx
JOB CODE:
xxx
CREATIVE LEAD:
xxx

CLIENT:
SAMSUNG GALAXY FOLD Z2
TIMING:
     
ACCOUNT LEAD:
xxx

What is the background?
Phones have been one of the staple commodities in modern world. It is not only a want, but rather a need in order to thrive and survive in this fast-paced world. However, due to the consistent increase in demand for our time, phones have become less enough to deal with our everyday lives. Thus, phones need to be more capable of providing screen real-estate for everyone.

What is the objective of the assignment?
In order to solve this need for more task capabilities, phones must have a wider and larger ‘screen real-estate’. However, since we need something on the go, we have to make sure that we can make a device very compact and portable.

Who are we talking to?
Demographics, psychographics, personality.
In this brief, we are talking to working professionals whose jobs require them to always be ‘on-the-go’. Particularly, these are those from the upper-middle class who consider their time as very important and those who needs to manage at lot of tasks simultaneously.

WHAT IS THEIR CURRENT RELATIONSHIP WITH US?

Samsung is one of the largest smartphone companies in the whole world. In 2019, it was even reported that Samsung was the smartphone brand that has the highest satisfaction ratings among other smartphone devices (O, 2020).

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Page 1 of 7 COMM 293_Winter_2020 AC Final_Part_II Instructions  You have 48 hours to complete and submit this part of your final exam  There is 6 questions for 70% of your final exam  The title page is a requirement  You are supposed to answer the questions on your own  Any reference to any kind of open sources will trigger the academic consequences  For all questions please show all your calculation, starting with the formula, then – calculation, then – solution  In calculations the signs as $, %, etc. should accompany the figures, e.g. $40, 15%, 3.5 times  Neither, Excel skills, nor writing style (APA or Chicago) will be awarded any marks  Please make sure that the submitted material fit into the pages  Start answering each question from the new page  Fit only ONE ANSWER –the table – to ONE PAGE  No bonus marks will be awarded for the early submission READ THE QUESTION CAREFULLY AND ANSWER WHAT IS ASKED Page 2 of 7 Question I {15 marks} Balloon production Corp. purchased equipment on March 1, 2018 for $70,000. The company estimated the equipment would have a useful life of three years and produce 12,000 units in three years, with a salvage value of $10,000. During 2018, the equipment produced 4,900 units. On November 30, 2019, the equipment was sold for $18,000 after producing 5,600 units that year. Required a. Record all the necessary transactions for the year ended December 2018 and 2019, using the following depreciation methods: i. Straight line, ii. Double-declining balance, and iii. Units-of-production. b. Complete the following schedule for each method of depreciation. Round to the whole month. Page 3 of 7 Question II {15 marks} The December 31, 2020 equity section of Team Inc.`s balance sheet appears below: Team Inc. Equity section of the balance sheet December 31, 2020 Contributed capital Preferred shares, $3.75 cumulative, 40,000 shares authorized and issued $ 1,660,000 Preferred shares, $10 non-cumulative, 8,000 shares authorized and issued 670,000 Common shares, 400,000 authorised and issued 1,750,000 Total contributed capital $ 4,080,000 Retained earnings 741,600 Total equity $ 4,821,600 All the shares were issued on January 01, 2018, when the corporation began operations. No dividends had been declared during the first two years of operations, 2018 and 2019. During 2020, the cash dividends declared and paid totaled $613,300. Required 1. In a table form calculate the amount of cash dividends paid during 2020 to each of three classes of shares. 2. Assuming profit earned during 2020 was $1,250,000, determine the December 31, 2019 balance in retaining earnings. 3. Prepare a statement of changes in equity for the year ended December 31, 2020. Page 4 of 7 Question III {10 marks} Trolley Corp. reported $1,445,710 of profit for 2020. On November 02, 2020 it declared and paid the annual preferred dividends of $155,000. On January 01, 2020 Trolley had 80,000 and 240,000 outstanding preferred and common shares, respectively. The following transactions changed the number of shares outstanding during the year: Feb. 01 Declared and issued a 20% common share dividend Apr. 30 Sold 135,000 common shares for cash May 01 Sold 50,000 preferred shares for cash Oct. 31 Sold 30,000 common shares for cash Required a. Calculate the amount of profit available for distribution to the common shareholders b. In a table calculate the weighted-average number of common shares for the year c. Calculate the earnings per share for the year Page 5 of 7 Question IV {10 marks} Kitten Investment corp. issued $700,000 of 6%, six-year bonds for $735,902 on July 01, 2020, the day the bonds were dated. The market interest rate was 5%. Interest is paid semiannually beginning December 31, 2020. Kitten uses the effective interest method to amortise bond discounts and premiums. Required Record: a. The issuance of the bonds, b. The first interest payment. Page 6 of 7 Question V {10 marks} Mount Corp. was organized on January 02, 2020. And issued 50,000 common shares for $250,000 on that date. The following investment transactions and events subsequently occurred: 2020 Jan. 12 Mount Corp. acquired 12,000 shares of Hill Ltd. At a cost of $250,000. The investment represented 24% of Hill`s outstanding shares Mar. 31 Hill Ltd. declared and paid a cash dividend of $1.00 per share Dec. 31 Hill Ltd. announced that it`s profit for 2020 was $125,000 2021 Aud. 15 Hill Ltd. declared and paid a cash dividend of $.80 per share Dec. 31 Hill Ltd. announced that it`s loss for 2021 was $95,000 2022 Jan. 06 Mount Corp. sold all of its investment in Hill Ltd. for $230,000 Assume that Mount Corp. has significant influence over Hill Ltd. with its 24% share. Required 1. Present the entries to record the preceding transactions in Mount Corp.`s books 2. Calculate the carrying value per share of Mount Corp.`s investment as reflected in the investment account on January 01, 2022 Page 7 of 7 Question VI {10 marks} Required Use the following income statement and information about changes in non-cash current assets and current liabilities to present the cash flows from operating activities using the indirect method: Earring Co. Income statement For year ended May 31, 2020 Sales $2,810 Cost of goods sold 1,419 Gross profit $1,391 Operating expenses Depreciation expense $223 Other expenses 1,100 Total operating expenses $1,323 Loss on sale of long-term investment 89 Net income (Net loss) from operation $(21) Income tax expense 0 Net income (Net loss) $(21) Changes in current assets and current liability accounts during the year were as follows: Accounts receivable $63 decrease Inventory 25 increase Prepaid insurance 3 increase Accounts payable 15 increase Accrued liabilities 8 decrease The end of the exam
6 pages / approx 1650 words
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APA
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English (US) 🇺🇸
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Math Problem
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Mathematics & Economics
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Undergraduate
Instructions:
3.2a Writing a hypothesis (10 pts) For example, a comparison of children of various ages may yield similar results. This would be one group to reapply the idea out of the many many others. Please write 5 individual hypotheses using the 3 part A, B, and C hypothesis model for each to propose how 5 different age groups of children may react with frustration. 1. 2. 3. 4. 5. ________________________________________3.2b Analysis Of A Study (10 pts) This section calls into question rote memory practice and active participation. It is to apply the idea of cultural influence on thoughts. This is also related to a biological aspect of age and time related ideas such as diet, exercise, rest time. These are biological approaches regarding medical anthropology about the health and happiness of individuals throughout their lives. This is learned by example and also the practice of the scientific method. In this case, qualitative analysis is used to direct the collection of quantitative data. Watch and also write an i123a on the video.Keith Chen.Could Your Language affect your ability to save.TED. The note can help you to gather thoughts as well get you points for adding to your video compilation which is turned in later in the semester. 1. (5 lines 2 pts) Write how a three part A, B, C hypothesis may look for Keith Chen’s observations. 2. (5 lines 2 pts) Write about what ways Keith Chen’s data collection is based on qualitative methods. 3. (5 lines 2 pts) Write about what ways Keith Chen’s data collection is based on quantitative data. 4. (5 lines 2 pts) Write things which could be tested with the same groups used by Keith Chen which are useful which would show long term health consequences. 5. (5 lines 2 pts) Describe briefly based on Chen’s work in economics that Bio-culture overlap and how ideologies reinforce behaviors.
2 pages / approx 550 words
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Biological & Biomedical Sciences
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English (US) 🇺🇸
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Essay
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Other
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Undergraduate
Instructions:
You will be expected to find current news articles pertaining to the current topics in the Strategy course and to describe issues related to the 3C’s and 4P’s. Most often, firms that are in the news are in the news for a “bad” reason – they’ve made a mistake and lost customer support which has led to declining purchases, negative word of mouth, etc. Using the week’s relevant material, I’d like for you to: 1. Tell me what the problem is (the firm is experiencing problems because…..) 2. Suggest 1-2 reasons for why the firm might be struggling (e.g., the firm is struggling because it produced a product that is inconsistent with the brand image or the firm is struggling because a competitor produced a better product) 3. Propose a reasonable way forward (i.e., what the firm can do to mitigate losses or to recover from losses in profits). By “reasonable,” I mean a solution the firm could actually implement in order to improve. This recommendation should be specific (not, “I recommend the firm research what consumers want or the firm needs to advertise on social media) and should follow logically from your analysis on the first two points. Full marks will be awarded to assignments with a specific, logical plan of action that makes sense given potential budget constraints. If you recommend overly expensive social media or advertising campaigns without considering the firm’s budget and resources, your recommendation is likely to be considered one that is superficial. That is, your recommendation should be feasible and reasonable, especially given the current economic climate with tight budgets. Your assignment should be no more than 2 pages, double spaced, 12 point font. If you prefer to write less, that is fine as long as you answer the questions put forth above. You will complete four of these assignments and I will drop your lowest score. Because of this policy, I will not accept late submissions. Perhaps unsurprisingly components 2 and 3 above are the most important parts of the assignment and will be weighed most heavily. All material should come from current issues in the news – I do not want you focusing on problems firms faced and “solved” a year ago, I want you to focus on the issues of that week. Trusted news sources include many major media outlets (WSJ, Financial Times, NY Times) as well as marketing trade publications (American Marketing Association, AdWeek). Please avoid using opinion pieces for the basis as they are not held to the same standards of journalistic integrity and might be biased. I will provide feedback on your written assignments – as such, they might take some time to grade, especially if I am unable to access consistent childcare during the pandemic (1-2 weeks). Please keep this in mind.
2 pages / approx 550 words
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APA
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Business & Marketing
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Case Study
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Undergraduate
Instructions:
Kindly use this example. Policy Brief Infectious Diseases, Tuberculosis in India From: Secretary of Health, India To: Minister of Finance, India Introduction: 400,000 Indians die each year from TB. It is the leading cause of death in the ages 15-45 and has the greatest affect on the poverty stricken regions. Several risk factors for TB are HIV, lack of knowledge, urban congestion and pollution, barriers in health care, and cultural differences. TB causes large economic losses, financial burdens to poor families, losses in education, and even familial rejection of infected women. To address TB we must promote DOT in the poorest sectors to improve knowledge and treatment, ensure efficient technology for diagnosis, and target HIV prevalent areas for proper treatment for co-infected patients. Nature and Magnitude of the Problem: India accounts for one-fifth of global TB incident cases . Roughly 1.9 million people develop TB every year and 0.87 million cases are infectious. Approximately 23,000 of those incidents are in HIV+ patients . TB represents 3.7% of India’s burden of disease, which is 11 times that of malaria . About 2 million people worldwide die of TB per year and roughly 400,000 of those deaths are in India. Affected Populations: TB is the largest single cause of adult illness and death in India out of every other communicable disease. It is the leading cause of death in the age group of 15-45 years old. Children are also affected but are not seen as the main agents in spreading TB. Adults are affected the most due to their contact with numerous people in public areas, such as work or the market place. Each year more TB cases reported of men than of women. TB primarily has the greatest impact on the pooriii and 240 million people live below the poverty line in India . TB incidence also is much higher in urban areas as compared with rural. Since TB spreads fastest in crowded areas, lower income people are at higher risk of infection due to their lifestyles and jobs. Risk Factors: Barriers in access to primary health care systems lead to numerous untreated cases of TB. The financial costs for health care as well as access to health care centers can be very difficult, especially for people from poor regions. A person with untreated TB can infect Prevalence of HIV makes people more susceptible to TB infection. Those with a co-infection of HIV and TB are at a higher risk of the TB infection becoming active. Roughly 60% of those with active TB are HIV+ . Lack of knowledge about the disease is another factor to consider. If people do not know the symptoms they will be less likely to seek help. Urban congestion, pollution, and areas with high population density are breeding grounds for TB. Small crowded areas with poor ventilation are common places where the disease can spread. The stigma attached to TB has a large affect on women in Indian society. Women with TB are stigmatized which can lead to less chance of them seeking help. Economic and Social Consequences: Economic growth of a country can be correlated with TB prevalence. TB is a long-lasting illness with a six-month duration of treatment. A study showed that those sick with TB lost roughly 3 months wages. They also spent approximately one quarter of national income per capita on care and treatment. Also, every 10% increase in TB incidence was associated with lower annual economic growth of 0.2-0.4%v. The stigma associated with TB in Indian society can cause women to be shunned by their families. Each year more than 100,000 women in India are rejected from their homes. Due to this, many women may not seek a diagnosis or treatment. Additionally, young girls at the marrying age may try to hide their disease for fear of not marrying. The stigma attributes to a number of unreported and untreated TB cases. TB affects education and growth of children. Around 300,000 children leave school every year due to TB . It is also important to consider the affect on families. If a mother dies her children are at higher risk of dying as well. Priority Action Steps: To begin addressing the high rates of TB infection we need to push for Directly Observed Therapy (DOT) in high-risk areas. DOT is very cost-effective, costing from $5-$50 per DALY gained. To ensure effective DOT there must be efficient supervision in each community. We must begin by educating the community of TB and encourage participation. The supervisors must make sure that the medicine is delivered to the patient and that the drugs are being taken accordingly by that patient. Another method of ensuring efficient treatment, which was tried in China, is providing financial incentives to doctors for enrolling patients and completing their six-month treatmentv. We also must make sure that there is access to quality-assured sputum tests and microscopy for proper diagnosis. We cannot ignore those co-infected with HIV and TB and must target HIV prevalent areas to ensure that those patients are receiving proper care. TB is rapidly causing unnecessary deaths that can be prevented from proper, enforced treatment. We must act now to begin saving lives. My topic is: Infectious diseases, Malaria in Ghana. Emphasis should be on child mortality. PLEASE use the same FORMAT. The paper is called POLICY BRIEF PLEASE kindly use so many statistics from CDC, UNICEF websites. Also, use one peer review journal, and four other resources from CDC, UNICEF and any health organization website. BUT my professor wnats intext citation, and lots of Statistics to back it up!
2 pages / approx 550 words
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APA
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Health, Medicine, & Nursing
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Research Paper
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Undergraduate
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