Creative Strategy Part Of A Creative Brief For An Ad Campaign

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CREATIVE BRIEF Assignment

Client:
Date:
Assignment:
Client Signed By:
Briefed By (your names here):
Due:

PROJECT DESCRIPTION /1

This project should showcase the new slogan of Pepsi – Dare for More. It must have a strong impact to its viewers through the use of visual elements and a catchy storyline that would leave a sort of an emotional aftertaste to the viewers. In line with the current day issues, it must include the use of actresses as the protagonists, while also showing Pepsi in strategic focal points.

WHAT ARE THE COMMUNCIATIONS OBJECTIVES? (Behaviour you’re trying to change) at least 2 /4

This video should show difference from the norm as envisioned in Pepsi’s slogan. This effect could be measured by the reactions of the people about the advertisement itself relative to the advertisements of our competitors. Based on the reactions of the audience to this difference, the brand could change its packaging to entice more customers. Additionally, this is relevant because of the strength of the competitors in establishing a strong brand identity. Lastly, this experiment would be done for this quarter.
Another objective of the video is to show its concern for the current issues in society. The perceptions of the people towards this corporate social concern (i.e., current issues in feminism) could be measured through surveys (Bunting, 2004). By doing this, the company could also leverage helping others while also increasing its brand recognition relative to others. The observation for the results of this experiment would be done within a month.

WHO IS THE TARGET AUDIENCE? /4

The target audience would be the youth who are residing in the urban areas.
In terms of geographic segmentation, the advertisement would target those in the cities that has access to both the advertisement as well as the product itself. This would optimize the effectivity of the advertisement in communicating its message.
As for demographic segmentation, it would focus on the youth. The primary reason for this is because people of old ae would have many dietary restrictions, and this allows soda. Thus, in order to increase the effectivity of the commercial, we would focus more on the said population.
In terms of behavioral segmentation, it would be best to direct the advertisements towards both who already knows Pepsi as well as those who don’t. However, focusing on those who don’t would also be effective as it would help increase its consumer base (Trott, 2016).
In terms of psychographic segmentation, focusing on the youth would be advantageous because of the trend these days to “think differently”. In turn, through the consumption of the product, this message would be emphasized.

WHAT IS THE CONSUMER INSIGHT? /2

“I think that these days, doing things ‘differently’ also refers to the company’s focus towards giving back to the society. This is what a strong brand means. A brand that resonates with the issues happening around them”.

WHAT IS THE BENEFIT WE ARE TRYING TO COMMUNICATE? /2
The benefit that we are trying to communicate is the chance to be “different” and the idea to achieve more

WHAT CAN WE OFFER AS SUPPORT FOR THIS? /1
In order to realize this project, Pepsi would offer all of the support that it could provide as long as it is within the scope of the conditions and agreements provided thereof. This includes financial, logistics, and informational support among others.

WHAT IS THE BRAND’S CREATIVE STRATEGY/CAMPAIGN THEME?

Campaign Theme /1

The main campaign theme would revolve around Pepsi’s current slogan “Dare for More”

*Appeal Technique(s) /2

In order to increase the appeal of the advertisement, we would include general issues these days and incorporate it to the overall theme of the advertisement.

*Creative Tactic(s) /2
We would also include throngs of people singing in the background in unison. The song must be one that would elicit a strong emotional appeal.

WHAT’S REQUIRED / MANDATORIES/ EXECUTIONAL CONSIDERATIONS? /2

This video must put into focus Pepsi’s slogan, have a relevance to current day issues, and have a strong emotional appeal to all the viewers.

References
Bunting, M. (2004, March 31). The death of feminism? Retrieved from BBC.co: http://news.bbc.co.uk/2/hi/programmes/if/3579565.stm
Trott, O. (2016, August 28). Behavioral & Psychographic Segmentation : How To Develop Buyer Personas. Retrieved from Medium.com: https://medium.com/data-dump/behavioral-psychographic-segmentation-how-to-develop-buyer-personas-17498dde968f

*list ONLY three between the two

CONTENT:

Answered | Verified A-average Rating

CREATIVE BRIEF Assignment

Client:
Date:
Assignment:
Client Signed By:
Briefed By (your names here):
Due:

PROJECT DESCRIPTION /1

This project should showcase the new slogan of Pepsi – Dare for More. It must have a strong impact to its viewers through the use of visual elements and a catchy storyline that would leave a sort of an emotional aftertaste to the viewers. In line with the current day issues, it must include the use of actresses as the protagonists, while also showing Pepsi in strategic focal points.

WHAT ARE THE COMMUNCIATIONS OBJECTIVES? (Behaviour you’re trying to change) at least 2 /4

This video should show difference from the norm as envisioned in Pepsi’s slogan. This effect could be measured by the reactions of the people about the advertisement itself relative to the advertisements of our competitors. Based on the reactions of the audience to this difference, the brand could change its packaging to entice more customers. Additionally, this is relevant because of the strength of the competitors in establishing a strong brand identity. Lastly, this experiment would be done for this quarter.
Another objective of the video is to show its concern for the current issues in society. The perceptions of the people towards this corporate social concern (i.e., current issues in feminism) could be measured through surveys (Bunting, 2004). By doing this, the company could also leverage helping others while also increasing its brand recognition relative to others. The observation for the results of this experiment would be done within a month.

WHO IS THE TARGET AUDIENCE? /4

The target audience would be the youth who are residing in the urban areas.
In terms of geographic segmentation, the advertisement would target those in the cities that has access to both the advertisement as well as the product itself. This would optimize the effectivity of the advertisement in communicating its message.

As for demographic segmentation, it would focus on the youth. The primary reason for this is because people of old ae would have many dietary restrictions, and this allows soda. Thus, in order to increase the effectivity of the commercial, we would focus more on the said population.
In terms of behavioral segmentation, it would be best to direct the advertisements towards both who already knows Pepsi as well as those who don’t. However, focusing on those who don’t would also be effective as it would help increase its consumer base (Trott, 2016).
In terms of psychographic segmentation, focusing on the youth would be advantageous because of the trend these days to “think differently”. In turn, through the consumption of the product, this message would be emphasized.

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Undergraduate
Instructions:
The practice of health care providers at all levels brings you into contact with people from a variety of faiths. This calls for knowledge and acceptance of a diversity of faith expressions. The purpose of this paper is to complete a comparative ethical analysis of George’s situation and decision from the perspective of two worldviews or religions: Christianity and a second religion of your choosing. For the second faith, choose a faith that is unfamiliar to you. Examples of faiths to choose from include Sikh, Baha’i, Buddhism, Shintoism, etc. In your comparative analysis, address all of the worldview questions in detail for Christianity and your selected faith. Refer to Chapter 2 of Called to Care for the list of questions. Once you have outlined the worldview of each religion, begin your ethical analysis from each perspective. In a minimum of 1,500-2,000 words, provide an ethical analysis based upon the different belief systems, reinforcing major themes with insights gained from your research, and answering the following questions based on the research: How would each religion interpret the nature of George’s malady and suffering? Is there a “why” to his disease and suffering? (i.e., is there a reason for why George is ill, beyond the reality of physical malady?) In George’s analysis of his own life, how would each religion think about the value of his life as a person, and value of his life with ALS? What sorts of values and considerations would each religion focus on in deliberating about whether or not George should opt for euthanasia? Given the above, what options would be morally justified under each religion for George and why? Finally, present and defend your own view. Support your position by referencing at least three academic resources (preferably from the GCU Library) in addition to the course readings, lectures, the Bible, and the textbooks for each religion. Each religion must have a primary source included. A total of six references are required according to the specifications listed above. Incorporate the research into your writing in an appropriate, scholarly manner. I chose Buddhism as a religion for comparison in this assignment. Make sure to Include references from the Bible , New World Translation and address each requirement on the instructions. The Case Study was uploaded as a PDF doc. Thank you very much for your help
6 pages / approx 1650 words
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APA
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Health, Medicine, & Nursing
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Research Paper
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Undergraduate
Instructions:
Write a structured essay with a clear thesis; back arguments and claims with evidence and examples; actively integrate, define, and explain course terms where appropriate, etc. Remember, take this chance to show what you have learned! no citation page needed or intext citation The pandemic plunged the US economy into a sudden economic recession in February. Congress responded with one round of stimulus checks for citizens and are discussing a second. Are providing citizens a stimulus check fiscal or monetary policy, Keynesianism or supply-side economics? Define these 4 terms. Then, assume the role of economic advisor to Congress and the president. Should they use fiscal or monetary policy or both to bring the US economy out of the sudden recession? Keynesianism or supply-side economics? Use history and past economic policy to justify your argument. What are the consequences of your approach for the US, which currently has over a $26 trillion dollar deficit? President Nixon famously claimed implementation is policy, which highlights the potential power of the bureaucracy. What are the 3 powers or functions of the bureaucracy in policy implementation? Explain each power and how it works? Use the example of OSHA (the Occupational Safety and Health Agency) and illustrate how each power can come into play in their enforcement of a safe work environment. Finally, if the powers of the bureaucracy needs to be reined in, explain how Congress, the presidency, and/or the judiciary can check the bureaucracy. Back your checks with examples from history and/or current practice.
1 page / approx 275 words
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English (US) 🇺🇸
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Essay
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History
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MLA
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Undergraduate
Instructions:
After reading Chapter 11: “Designing Print and Online Documents” (Markel and Selber) and watching the “Document Design” PowerPoint lecture, turn your attention to the sample technical document linked here. Preview the document: Spend some time studying the design of the document and how those choices suggest a specific audience(s) and purpose(s). In other words, how does the design of the document enable the function of the document? When you have finished studying the document, write a response that addresses the following questions. Support your claims with specific evidence from the document: Markel notes that technical communication serves many purposes, which fall into two broader categories: to “help others learn about a subject, carry out a task, or make a decision” and “to reinforce or change attitudes and motivate readers to take action” (3-4). What is (are) the primary purpose(s) of this document? How and why? What is the relationship between the intended purpose(s) of the document and the document’s primary audience(s)? How and why? Use Markel’s discussion of audience-driven factors (8) to guide your discussion. Finally, how effective is this document in terms of clarity, accessibility, and professional appearance? What recommendations might you make in terms of increasing effectiveness? How and why?
2 pages / approx 550 words
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APA
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Business & Marketing
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Essay
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Undergraduate
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