Marketing Strategy – Marks and Spencers

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You will be expected to find current news articles pertaining to the current topics in the Strategy course and to describe issues related to the 3C’s and 4P’s. Most often, firms that are in the news are in the news for a “bad” reason – they’ve made a mistake and lost customer support which has led to declining purchases, negative word of mouth, etc. Using the week’s relevant material, I’d like for you to:
1. Tell me what the problem is (the firm is experiencing problems because…..)
2. Suggest 1-2 reasons for why the firm might be struggling (e.g., the firm is struggling because it produced a product that is inconsistent with the brand image or the firm is struggling because a competitor produced a better product)
3. Propose a reasonable way forward (i.e., what the firm can do to mitigate losses or to recover from losses in profits). By “reasonable,” I mean a solution the firm could actually implement in order to improve. This recommendation should be specific (not, “I recommend the firm research what consumers want or the firm needs to advertise on social media) and should follow logically from your analysis on the first two points. Full marks will be awarded to assignments with a specific, logical plan of action that makes sense given potential budget constraints. If you recommend overly expensive social media or advertising campaigns without considering the firm’s budget and resources, your recommendation is likely to be considered one that is superficial. That is, your recommendation should be feasible and reasonable, especially given the current economic climate with tight budgets.
Your assignment should be no more than 2 pages, double spaced, 12 point font. If you prefer to write less, that is fine as long as you answer the questions put forth above. You will complete four of these assignments and I will drop your lowest score. Because of this policy, I will not accept late submissions. Perhaps unsurprisingly components 2 and 3 above are the most important parts of the assignment and will be weighed most heavily.
All material should come from current issues in the news – I do not want you focusing on problems firms faced and “solved” a year ago, I want you to focus on the issues of that week. Trusted news sources include many major media outlets (WSJ, Financial Times, NY Times) as well as marketing trade publications (American Marketing Association, AdWeek). Please avoid using opinion pieces for the basis as they are not held to the same standards of journalistic integrity and might be biased.
I will provide feedback on your written assignments – as such, they might take some time to grade, especially if I am unable to access consistent childcare during the pandemic (1-2 weeks). Please keep this in mind.

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2 pages / approx 550 words
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English (US) 🇺🇸
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Essay
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Literature & Language
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MLA
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Undergraduate
Instructions:
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APA
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Psychology
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Research Paper
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Undergraduate
Instructions:
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APA
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Case Study
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Health, Medicine, & Nursing
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Undergraduate
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Other
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Other (not listed)
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Literature & Language
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Other
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Undergraduate
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English (US) 🇺🇸
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History
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English (US) 🇺🇸
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Undergraduate
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2 pages / approx 550 words
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English (US) 🇺🇸
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MLA
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Undergraduate
Instructions:
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APA
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Biological & Biomedical Sciences
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English (US) 🇺🇸
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Essay
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Undergraduate
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Management
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MLA
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Term Paper
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Undergraduate
Instructions:
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APA
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Communications & Media
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English (US) 🇺🇸
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Undergraduate
Instructions:
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Literature & Language
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MLA
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Term Paper
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Undergraduate
Instructions:
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3 pages / approx 825 words
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APA
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Coursework
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Management
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Undergraduate
Instructions:
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3 pages / approx 825 words
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Book Review
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English (US) 🇺🇸
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MLA
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Social Sciences
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Undergraduate
Instructions:
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2 pages / approx 550 words
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Coursework
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English (US) 🇺🇸
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Mathematics & Economics
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Other
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Undergraduate
Instructions:
Research Paper about how Global Economic Meltdown Affects Small Scale Business.
2 pages / approx 550 words
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APA
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Communications & Media
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Research Paper
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Undergraduate
Instructions:
Final Research Project Due by 11:59 pm on May 12, 2020. Students must prepare a research project on an information-related topic of their choice.  Some ideas for a project include: social networking and privacy issues; digital divide and rural areas; texting and driving, self-driving cars, cybersecurity etc. Late submissions will not be accepted unless there is a University approved excuse. The final project must include:
  1. The title of the topic you are writing about.
  2. A brief description of the topic at the beginning of the write-up.
  3. Citations with annotations for the sources of information. See the grading rubric for the number of citations and the source of the information.  The format for the citation is the APA style.
  4. Sources should include one or more of the following:
  • A book or book chapter
  • One online dictionary entry with the definition of one of your key words or phrases
  • Three articles from a scholarly journal
  • One article from a newspaper
  • Authoritative Web pages
  • A statistical resource using the a statistical database
  • An authoritative podcast or web video
  • Governmental data sources (.gov)
  • For other sources check with professor
  1. The final paper must be at least 8 pages of content not more than 10. This is NOT INCLUDING a cover page and the citations page.
  2. The final paper must also include 3 visuals in the form of charts, tables, graphs or other visual that shows data or information to support a point in your paper. The visuals must take no more than 1/3 of the page.  Larger visuals must be reduced in size to fit to 1/3 of the page.
We will discuss various aspects of this research project extensively in class, and most of the homework assignments will assist in researching or preparing this research project. Your next three assignments will be as follows:
  • Assignment #1: choose your topic and write your thesis statement. The statement should be 1 – 2 paragraphs and should be specific enough so that you can research the topic present good information and have a persuasive argument supporting the thesis.
  • Assignment #2: Outline your final paper. You will be given an example of an outline that will assist you in developing the main body of your final paper.
  • Assignment #3: Select your sources. Your sources of information will help support your thesis and make the fact-finding mission easier as you develop your paper.
_________________________________ Outline First paragraph: Thesis statement and research question based on can people trust network security? Second paragraph: Explain the research question and give out information base on my research question. Third paragraph: Based on the research question give out examples of internet security problems. Fourth paragraph: Based on the example the listed, what are the things people can do to make internet security better. Last paragraph: Conclusion and explain what can people do to make their internet security better.      
8 pages / approx 2200 words
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APA
|
IT & Computer Science
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Research Paper
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Undergraduate
Instructions:
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6 pages / approx 1650 words
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Creative Writing
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Essay
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MLA
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Undergraduate
Instructions:
his written assignment walks you through an analysis of these two assessments (The assessments result is attached). You will be instructed to create tables to help you analyze your results. I would like you to copy and paste these directions into a word document and complete the exercise by filling in the tables provided and answering the questions as directed. No need to create your own assignment format—just use the one provided.( the tables is attached ) Please note that the word count guidance provided throughout this assignment are guidelines not minimums or maximums. Guidelines are provided to give you a sense for how much detail you should be providing to complete the assignment effectively.
2 pages / approx 550 words
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APA
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English (US) 🇺🇸
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Literature & Language
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Other (not listed)
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Undergraduate
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